eCommerce Store Case Study

Jan-March 2024

3.79K

Jump in Organic Website Traffic

375.68%

Revenue Boost

15

Keywords Ranked on the Top 3 Positions

2021 – 2022

375.68%

YoY Online Sales Growth

2022 – 2023

311

YoY Email Leads Growth

2021 – 2022

10,064 (71.67%)

YoY Organic Website Growth

Case Study

A small Ecommerce store offering just one product with three variants faced a major challenge: limited product range and strong competition from established printing market players in the UK.

To achieve his goal of acquiring high-value clients, we customised our SEO strategy to surpass the competition and establish the client’s market presence. 

We focused on a single product with different specifications on one page, allowing users to explore different options—such as single-sided, double-sided, top-corner drill, and all-corner drill— unlike competitors, whose products are spread across multiple pages, our streamlined approach minimises user effort by consolidating all options onto a single page.

This strategy also reduced admin work, as users can specify their requirements directly, eliminating the need for follow-up calls to gather product requirement details.

We introduced the first custom price calculator in the UK, which none of the competitors offered. 

This calculator featured over 20 attributes, including length, width, quantity, and cutting type, allowing users to customise their product and see the actual cost of their artwork. 

This conversion optimisation strategy significantly boosted the client’s revenue by 375.68%.

Product Schema

Our goal is to keep our clients’ websites ahead of the competition by ensuring every possible optimisation is implemented. Many competitors neglect product and review schema, but our clients stay current with all schema optimisations, resulting in increased clicks on their websites. As shown in the screenshot, there are no red flags for our clients to worry about.

FPC - GWT

Traffic Boost

Compared to Oct-Dec 2023, our proven SEO strategy led to a significant rise in clicks from 2.86K to 3.79K in Jan-March 2024, as reported by Google Webmaster Tools.

FPC - GWT - Performance

Keywords Ranking

According to the SEMrush tool, here is an overview of the top-ranking keywords with high search volumes.

Top 3 Positions: 15 Keywords

Total Search Volume of Top 3 Ranking Keywords: 7500 / Month

4-10 Positions: 18 Keywords

Total Search Volume of Top 4 to 10 Ranking Keywords: 3000 / Month

FPC - Semrush

Detailed Transparent Reporting

We provide monthly reports featuring comprehensive graphs that clearly outline key metrics such as traffic sources, devices, locations, and page views, along with data on clicks, leads, and calls. 

 

Furthermore, Our reports provide a last 3 months’ comparison, helping clients see performance differences and benchmarks. 

Our dedicated support team is always available to discuss and explain the insights in detail.

Receive a Free SEO Strategy for Your Business

What You’ll Get:

– Your Keywords Ranking Position with compare you Your Competitors

– Your Competitors’ SEO History with a Comparison of Your Business

– 12-Month Strategy with Action Plan to Surpass Competitors

Receive a Free SEO Strategy for Your Business

What You’ll Get :
  • Your Keywords Ranking Position with compare you Your Competitors
  • Your Competitors’ SEO History with a Comparison of Your Business
  • 12-Month Strategy with Action Plan to Surpass Competitors